Sunday, July 17, 2011


The team at ASAP are very excited to share news of their recent success at the Australian Beauty Awards 2011. ASAP pure mineral make-up won the Judges’ Choice Award for the best mineral make-up (see photo on the right). In addition to this, ASAP ultimate hydration was a runner up in the Judges’ Choice Award for the best facial moisturiser.
ASAP was competing against some of the leading international brands including Chanel, Jane Iredale, YSL, Shu Umura, SK-II, Clinique, Clarins, Elizabeth Arden and LancĂ´me, making the win all the more significant.
The Australian Beauty Awards is the country’s biggest, industry accredited beauty initiative of its kind. The official annual awards celebrate the greatest products across the breadth of the industry ranging from skincare and make-up to fragrance and body products.
A panel of 25 beauty experts including beauty directors and editors from leading magazines Cosmopolitan, Good Health, Grazia, Madison, The Australian Women’s Weekly and Woman’s Day, together with respected leaders from the beauty industry, tested thousands of products for ease of use, value, performance and innovation.
ASAP Pure will now receive coverage in a 12 page beauty supplement in the August issues of Grazia, Cosmopolitan, Madison and The Australian Women's Weekly (2.28 million readership) and coverage on the official beauty awards website.
For further information on the awards visit
ASAP Pure Mineral Makeup

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